Podcasting came before Coaching in my journey... well, sort of. I started out as a novice Radio Show Host and launched The Activation Hour Radio Show as a place of connectivity, curiosity and honestly as an act of obedience. I had a longing for media and a nudge to step out and create a space to hear, collect, and record the stories of people who shifted to entrepreneurship and who made radical moves based on their faith. I begin to interview faith based entrepreneurs, influencers, executives and leaders, and over the span of two years on air, one common thing happened in every interview. Every one my guests started their businesses and found their purpose in an awakening to run after their passions after experiencing a tremendous low point in their lives, a point of great transition. This is what we call an "Activation Hour," the moment when you knew your life would never be the same. I had this same encounter or "Activation Hour" when interviewing my guest. As I sat in the interview chair as the host, I begin to transform to the coach. I found myself asking the deep reflective questions a coach would to better understand the journey of my clients and to prompt my listeners on the same path of their own "Activation Hour." And that's how the coach in me was born. After completing life coaching certification, setting up my office, building a pretty website and having a catchy name, there was one major missing component. I set up shop in my home office in isolation, in a cave. For years, community and connectivity fueled me, but that suddenly stopped when I became a full time entrepreneur. It was the missing ingredient to putting life into my business. Now away from the studio and working from home, I turned to the mic and starting talking. My podcast was born, and so was the tribe I needed to bring my business off of life support.
As I took to YouTube University and learned how to apply the skills I learned at the radio station to pivot the platform into what I thought would look and sound like a legitimate podcast, I constantly asked myself, "does podcasting and coaching together." It didn't make sense at the time, but I felt a longing to create community and get it done to share my message. Fast forward a few months, and as a traveled more as a keynote motivational speaker and workshop facilitator, I was fascinated and honestly floored how many people would come up to me and quote lines from my podcast or tell me how much they loved the episodes. Little did I know I had a whole army of evangelist (who are now called my Activation Nation) tuning in and getting activated just by listening on demand. And then it hit me, podcasting (especially my live stream video podcast) was sending leads and nurturing relationships in my business. My listeners where the community I needed to not feel alone in my business, and in turn, I now had a desire to ensure my tribe of fellow coaches, speakers and entrepreneurs never felt alone in their businesses. This is why I heavily advocate for every coach and speaker to find and share your voice to keep the conversation going with your clients and audience beyond the coaching programs and big stages. Do you see now why you need a podcast? Well here are my Top 3 Reasons Why Every Speaker & Coach need a podcast:
Yes, video podcasting is one of my passions that lights my soul on fire, but strategy behind my passion has now kept a continuous stream of opportunities flowing into my business. Podcasting is the mini stage away from the big stage that I long for in this season, and it is the glue that keeps me connected to the community that gives me purpose and a place to coach and serve. If you are ready to add podcasting to your business model, meet me at Podfest Global to break a Guinness World Record and share more on Why You Need A Podcast & How To Grow Your Agency Through Podcasting. (Use code "ACTIVATE" for free access... my gift to you to see you stay activated!)
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AuthorMelissa D. White is the Creator and Certified Sales & Marketing Coach of The Activation Hour, LLC. As an International Speaker, Radio Personality, and Certified Life Coach. Her mission is to activate voices and amplify stories to help others been seen and heard at work and in the world. 
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